Project management, marketing, and communications that fuel your organization's success.

Need to take a few things off your to-do list?

"In addition to being an excellent writer, Corinne has played a big part in helping White Oak Pastures strategically plan and manage marketing campaigns. Understanding inventory, sales and fulfillment is not an easy task with vertically integrated production systems, but Corinne continues to think in big picture ways that ensure success.”

Project Management

To grow your operational & organizational bandwidth

  • Maintaining CRM, CMS, & project management platforms
  • Managing client relationships
  • Nurturing business development pipeline
  • Developing value propositions and project proposals for digital marketing campaigns
  • Ensuring timely progress on projects involving remote teams
  • Implementing lean, scalable organizational systems

Case Study:

Agency Project Management

Content Workshop, a fast-growing SEO-focused content marketing agency, needed a project director to strengthen client relationships, oversee the editorial workflow, and manage final deliverables for a growing number of brands. Pilot Light joined CW as project director, juggling client priorities and overseeing the workflow of a team of talented writers and designers.

“Corinne has become part of our team, doing everything from creating our email marketing to managing our successful Kickstarter campaign. Her work with Talat Market has grown our restaurant’s profile, created a lot of excitement for our future projects, and generated more business for us. Simply put, if you need something done she’ll see it through.

Case Study:

Small Business Development

Talat Market is a highly-acclaimed Atlanta restaurant, named one of Bon Appetit’s “50 Best New Restaurants in America” in 2018. Pilot Light has worked with the Talat team for years on a wide range of projects, including website builds, day-to-day marketing efforts for events, and long-term targeted email marketing campaigns.

Communications & Copywriting

To support your marketing, sales, & operations

  • Website and brand collateral copy
  • SEO-focused content marketing
  • Corporate and thought leadership communications
  • Results-driven sales and digital marketing materials
  • White papers, reports, and case studies
  • Presentations and pitches

Case Study:

Inbound Marketing Materials

Restaurant365, a restaurant technology company, needed a content marketing writer to ghostwrite compelling, top-funnel content. Pilot Light worked with SEO templates and internal SMEs to create relevant inbound marketing articles. Pilot Light also provided input for a website rewrite, compiled summaries of webinars, and interviewed R365 users to writer compelling, results-driven case studies.

Clip→ Forecasting for Restaurants: Implications for Inventory and Labor

Case Study:

Product Sales Sequence

Xenial needed a copywriter consistent with their well-defined brand voice to write presentations, website copy, white papers, ads, email blasts, sell sheets, and case studies for new product launches. Synthesizing a restaurant background with research and SME input, Pilot Light developed a full sequence of written sales materials.

Clip→ Product-Focused Sell Sheet: Digital Menu Boards

Case Study:

Fueling Ecommerce Growth

White Oak Pastures, a “radically traditional” farm in South Georgia and a nationally recognized leader in regenerative agriculture, is experiencing exponential growth in their D2C ecommerce retail. Pilot Light manages projects from email marketing sequences to automated workflows in Hubspot. Pilot Light also develops printed recipes and brand assets for the customer service team, in addition to writing SEO-focused blog content based on keyword research to feed into top of funnel.

Clip→ What A Resilient Production System Looks Like

“I’ve been supervising freelance and staff writers for more than 25 years, so I have very high standards. Corinne is not only an excellent writer, she also has a strong business sense. After my initial input, she provides drafts that are on target. My subject matter experts and I rarely make changes to her first drafts. There is no back and forth with Corinne. She just gets it.”

Some of our past and current clients:

Interested in talking about what we can do for your business?