Living In The Real World

Last week, I attended a “restaurant culture summit” that explored how to create a company culture that attracts and retains good employees. The event was organized and sponsored by a number of different businesses and groups, including Aprio, an accounting...

A Human Wrote This

The NYT published an article about the Apple News app last week, highlighting the human team that chooses the featured headlines from nationwide and local news sources. In contrast, of course, platforms like Google, Facebook, and Twitter use algorithms to sort what...

Marketing! Ikea! Kill!

Alright alright, first, let’s all take a moment to roll our eyes a bit at the marketing world’s most clickbait-y headline, “Design will kill marketing, says Ikea’s former design chief”. (keywords include: Design! Kill! Marketing! Ikea!) But...

We’ve all got that inner editor.

  Not everyone is a writer. But everyone is naturally an editor (including your customer). Being an editor means searching for the center of a story and trying to whittle away all the stuff around it. Editors are sensitive to fluff, extra words, and long and...