The Pilot Light Blog

Sunday Morning Print Delivery

I still buy print media. I love printed magazines. I love newspapers. I adore reading a big, heavy book. This new year, I decided to upgrade my previously online-only New York Times subscription to get the Sunday edition delivered to my door. I read the news...

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Handwritten Notes and Hastily-Typed Outlines

I spend a lot of time writing. I write for my existing clients, I write to attract new business, I write to learn new things, and I write, for myself, because I cannot seem to shake the habit no matter how hard I try. I'm constantly trying out new processes, figuring...

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What do you do with lunch?

The NYT recently published this article about the different lunches, snacks, and perks different companies provide their employees. The reporting only focused on 9-5 settings, offices that invested in feeding their team. This is a pretty thin sliver of perspective, in...

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“Technology has values that are not neutral.”

Looking for something to keep you warm with burning questions on a cold January day? I loved this episode of Vox's The Ezra Klein show with Anil Dash, who is an entrepreneur and activist in the "tech industry" (as even he is loath to label it). "The algorithm is...

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Resolutions, Goals, and Reaching

I unabashedly love new year's lists, resolutions, and planning. I know the new year-new me narrative gets mocked in certain corners as wishful thinking, inactionable, or empty, but I do it anyway. It's an excuse to step back, take a bird's eye view, reevaluate what...

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Bland It!

I'm a few weeks late to the party with this article, taking some time off for the holidays. But as I dive into work for some new 2019 clients, I have found myself thinking about this piece. Brunfaut and Greenwood are poking fun at the trend toward clean sans-serif,...

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The Creative Conduit

I recently read "An Illustrated Guide to Unblocking Your Creativity" by Annie Mueller on Medium. I loved the way she verbally and visually represented the creative process: "We need to be consumers in order to take in our world — observe, read, listen, watch,...

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That thin line next to paranoia.

I sometimes wonder if I come off as a paranoid conspiracy theorist when I talk to my clients about social media. Hear me out. Smarter people than me have hashed that idea out in articles and think pieces all over the internet: social media isn't a strategy for...

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I’m absolutely worth talking to, right?

Networking events - isn't that your favorite way to spend a Tuesday evening, or a Thursday lunch? I go to industry-related networking events or broad business development-related workshops at least a few times a month. Navigating these events can occasionally be...

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The Correct Turkey Time

Writers who take a point and run with it, oblivious to any doubts or criticisms from the sideline, always take me with them. There is something captivating about watching someone sprint with the absurd. Joe Pinsker, writer with The Atlantic whose profile on Lunchables...

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