The Pilot Light Blog

#Hashtag #Authenticity

I attended a panel at Atlanta's General Assembly recently, and one of the panelists talked about the evolution in social media- what started as organic networks are becoming increasingly paid. And while this may bring revenue and leads in the short term, users start...

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Write, DELETE, write.

I read a lot of writing about... writing. I love seeing the processes, habits, and frameworks writers use to create their work. I'm always experimenting with different techniques to avoid staring at that blank page. One of my favorite techniques comes from a college...

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Living In The Real World

Last week, I attended a "restaurant culture summit" that explored how to create a company culture that attracts and retains good employees. The event was organized and sponsored by a number of different businesses and groups, including Aprio, an accounting firm whose...

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A Human Wrote This

The NYT published an article about the Apple News app last week, highlighting the human team that chooses the featured headlines from nationwide and local news sources. In contrast, of course, platforms like Google, Facebook, and Twitter use algorithms to sort what...

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Marketing! Ikea! Kill!

Alright alright, first, let's all take a moment to roll our eyes a bit at the marketing world's most clickbait-y headline, "Design will kill marketing, says Ikea’s former design chief". (keywords include: Design! Kill! Marketing! Ikea!) But further into the article,...

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We’ve all got that inner editor.

  Not everyone is a writer. But everyone is naturally an editor (including your customer). Being an editor means searching for the center of a story and trying to whittle away all the stuff around it. Editors are sensitive to fluff, extra words, and long and...

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