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Project Management and Copywriting Services

 Project Management Services

For growing your operations, organization, and bandwidth.

  • Developing value proposition and strategic plan for digital marketing campaigns
  • Creating and implementing organizational and communication systems
  • Making sure the project gets done, on time
  • Managing client relationships
  • Nurturing business development pipeline

Case Study: Content Marketing Project Management

Content Workshop, a fast-growing SEO-focused content marketing agency, needed a project manager to strengthen client relationships, oversee the editorial workflow, and manage final deliverables for a growing number of brands. Pilot Light joined CW as project director, overseeing the workflow of a team of talented writers and designers..

Case Study: Small Business Development

Talat Market, a highly-acclaimed Atlanta popup named one of Bon Appetit’s “50 Best New Restaurants”, is set to open its first brick-and-mortar restaurant in 2020. Pilot Light works with the Talat team to design and execute a communication and marketing strategy for events and growing their customer base. In 2018, Pilot Light also oversaw Talat’s successful $20,000 Kickstarter campaign.

“Corinne has become part of our team, doing everything from creating our email marketing to managing our successful Kickstarter campaign. Her work with Talat Market has grown our restaurant’s profile, created a lot of excitement for our future projects, and generated more business for us. Simply put, if you need something done she’ll see it through.”

— Parnass Savang, Chef and Co-Owner, Talat Market

Copywriting Services

For writing long-form and short-form brand assets.

Consolidated portfolio can be found here: https://www.clippings.me/corinnekocher

  • SEO-focused content marketing materials
  • Corporate communications and thought leadership articles
  • Sales materials and email campaigns
  • White papers, reports, and case studies
  • Website and collateral copy
  • Presentations and pitches

Case Study: Marketing a Company’s Expertise

Restaurant365, a restaurant technology company, needed a content marketing writer to ghostwrite compelling, top-funnel content. Pilot Light worked with SEO templates and internal SMEs to create relevant inbound marketing articles. Pilot Light also provided input for a website rewrite, created summaries of webinars, and interviewed R365 users to writer compelling, results-driven case studies.

Clip: Forecasting for Restaurants: Implications for Inventory and Labor

“I’ve been supervising freelance and staff writers for more than 25 years, so I have very high standards. Corinne is not only an excellent writer, she also has a strong business sense. After my initial input, she provides drafts that are on target. My subject matter experts and I rarely make changes to her first drafts. There is no back and forth with Corinne. She just gets it.”

— Anita Price, Senior Content Marketing Manager at Restaurant365

Case Study: Sales Sequence

Xenial, a restaurant technology company, needed a copywriter consistent with their well-defined brand voice. Pilot Light worked with the agency of record to write presentations, website copy, white papers, ads, email blasts, sell sheets, and case studies. Synthesizing a restaurant background with research and SME input, Pilot Light developed a full sequence of written sales materials.

Clip: Product-Focused Sell Sheet: Digital Menu Boards

Case Study: Growing Retail Sales

White Oak Pasturesa “radically traditional” organic farm in southwest Georgia with a complex story to tell, is transitioning from a pure wholesale business model to direct-to-consumer retail. Pilot Light works with the marketing team to execute branded and sales-focused content, following retail calendars and scheduling related social content through Hubspot. Pilot Light also executes strategic SEO efforts, succeeding in adding custom schemas to successfully gain “featured snippets” on Google and doing competitor research to create and update 10x content.

Clip: Regenerative Agriculture vs. Fake Meat

Some of our past and current clients:

Interested in talking about what we can do for your business?