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Writing and Marketing Services

Pilot Light provides writing and marketing services for two main types of clients: B2B restaurant industry vendors, and small businesses

We specialize in long-form and short-form copywriting, from research-heavy informational writing to creative content.

Consolidated portfolio can be found here: https://www.clippings.me/corinnekocher

  • SEO keyword blog execution
  • Ghostwritten thought leadership articles
  • Sales materials and email blasts
  • White papers, reports, and case studies
  • Website and collateral copy
  • Presentations and pitches

Case Study: Marketing a Company’s Expertise

Restaurant365, a restaurant technology company, needed a content marketing writer to ghostwrite compelling, top-funnel blogs. Pilot Light worked with their SEO templates to create relevant educational articles for their inbound audience.

Clip: Control Restaurant Labor Costs with Daily Flash Reports

“Corinne ‘gets’ the restaurant and hospitality industry. But most importantly, she easily translates that knowledge into compelling content and razor-sharp insights. Our restaurant and hospitality clients regularly thank us for bringing Corinne to the team.”

— Erica Stephens, Weaver Stephens Group

Case Study: End-to-End Sales Sequence

Xenial, a restaurant technology company, needed a project copywriter familiar and consistent with their well-defined brand voice. Pilot Light worked as a writer with the agency of record, writing copy for trade show presentations, website pages, white papers, short ads, email blasts and landing pages, numerous sell sheets, and case studies. Synthesizing a restaurant background with interviews, research, and SME input, Pilot Light has played an integral role in developing a full sequence of written sales materials.

Clip: Product-Focused Sell Sheet: Digital Menu Boards

Case Study: Growing Retail Sales

White Oak Pasturesa “radically traditional” organic farm in southwest Georgia with a complex story to tell, is transitioning from a pure wholesale business model to direct-to-consumer retail. Pilot Light works with the marketing team to execute branded and sales-focused content, following retail calendars and scheduling content through Hubspot.

Clip: What color is your yolk? 

Clip: Regenerative Agriculture vs. Fake Meat

“Corinne has become part of our team, doing everything from creating our email marketing to managing our successful Kickstarter campaign. Her work with Talat Market has grown our restaurant’s profile, created a lot of excitement for our future projects, and generated more business for us. Simply put, if you need something done she’ll see it through.”

— Parnass Savang, Talat Market

Case Study: Small Business Development

Talat Market, a highly-acclaimed Atlanta popup named one of Bon Appetit’s “50 Best New Restaurants in America”, is set to open its first brick-and-mortar restaurant in 2019. Pilot Light works with the Talat team to design and execute a communication strategy, including overseeing day-to-day marketing efforts for events and managing targeted email marketing campaigns. In 2018, Pilot Light also oversaw Talat’s successful $20,000 Kickstarter campaign and secured earned media for the campaign.

Some of our past and current clients:

Project Management

Have a larger project in mind, but don’t have the team or the bandwidth to complete it all?

Pilot Light brings a well-connected network of graphic designers, web developers, social media managers, and photographers & videographers to the table – let us project manage and take the larger projects off your plate.

Case Study: Content Marketing PM

Content Writer Workshop, a small but fast-growing content marketing agency, needed a project manager to guide scope of work discussions and content development for a growing number of clients. Pilot Light joined CWW as project manager, overseeing the workflow of a team of talented writers and designers.

Interested in talking about what we can do for your business?